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- Mktg brainstorm:
- Team Ideas:
- Don’t be fooled by who you’re calling – go with who you know.
- Call us, don’t call your mortgage company.
- Do a postcard rather than a 3-fold. Use MM logo
- CTA is to schedule an appointment.
- No-origination cost mortgage.
- No cost versus no origination
- “27-year loan”
- “Don’t reset the clock”
- When rates reach here, we’ll reach out to you.
- Get list of clients that did a buydown
- Escrow
- Every 3 weeks starting in January.
- It’s coming….
- Refi Campaign – Start sending in January
- Are you ready to refi?
- Don’t get fooled by refinancing to early
- Don’t call victim to calls centers
- Debunking free refi’s
- Inflation busters
- No-cost refi’s – do they exist?
- How to pay for refi closing costs
- When is it worth it to refi
- How soon can you refi?
- When do cash-out refi’s make sense?
- Why a higher rate than what you have makes sense
- How to time the bottom
- Alternatives to refinance
- Let’s discuss HBFS “Now & Later” free refi (RC has the flier)
- Who do we send it to?
- Someone less than 5
- How many emails in total?
- Frequency?
- Other mediums? (Social, snail mail)
- Who’s in charge?
- Who’s going to write them?
- What is the CTA?
- Does MP want to make a worksheet that someone can download? OR do we send them a worksheet once they fill out the questionnaire?
