About: Internal Chasing Excellence

 

Podcast to listen to 

Book of the month 

AI – regular class

 

Rotate categories each week: 

  • biz plan 
  • sales
  • marketing
  • learning /development, etc. 
  •  

Kid section: 

  • Books to read
  • Richest Man in Babylon
  • Rules for a Knight 
  • Atomic Habits 
  • Think and Grow Rich 
  • Rich Dad, Poor Dad. 

Lessons for Kids: 

  • Find a mentor
  • Good life, good decisions
  • What are we doing? Livin’. How we doing it? Right.
  • Sad and blue? Take inventory and have gratitude. Hard to be stressed and grateful at the same time. 
  • Proper grammar, text messages, language (no cuss words), vocabulary. 
  • Compete but don’t stress. Grades are improtant, but they’re not who you ar. Think like it’s a bbal gam. You will lose. The iomportant part is to try, learn, and grwoth. Realize it’s not a make or break. Sometimes the things you didn’t end up getting turns out to be a blessing.  
  • Friends: realize there are different levels of friends. Different reason for freins. It’s okay to not like everybody, not everybody will like you.  
  • Be a good friend. It takes work, dedication, and selflessness.  
  •  

 

  • Potential Guest: 
  • Chris Schoental
  • Omeed
  • Robyn
  • Natalie 
  • Wes
  • Chad

What can we call our members? What chases things? Cheetahs? Runners? Athletes? Achievers? (See Ennograms).

 

ACCESS

How should we limit access? Detailed access granted to: MP’s LOs, students, and contributors? We won’t give anyone full access to the site.

Contributors must be part of the FB group, attend X events, and contribute once per month. We will approve what they do. We may not use their contributions. If we have a bunch of contributors, we can use the best.

Trail period: do we want to give full access to people for 60 days to get them hooked and see the value. Then they either become a student, LO, or a contributor.

We won’t do inter-page linking. This will prevent someone from viewing the entire page and then unsubscribing or becoming disenchanted. We’ll give full details each week. Plus, this ensures we have a quantiable following. If you don’t subscribe, you don’t get the content.

 

 

How do we promote the marketing and consulting? Do we want to promote those things?

We can do Round Tables with LOs. Then take notes, and then make that the next page for distribution. We’ll put the recording on the page.

Maybe we send out the detailed version via email but only put teasers on social? That way social won’t give away everything and have it live there forever. We can always add more videos and recordings to a page as time passes.

 

 

Note: do we make each page for a section be blank and/or a landing page so someone can’t go gain access? MP says not. Not worth the effort and if they get an extra page or two then so what.

 

Weekly Content Ideas: 

  • Products 
  • EOS 
  • Sales Tip
  • Q&A Open Line
  • Rates Update / Market
  • Events 
  • Fun / Random
  • Motivation / Quote

What needs to happen: 

  1. Get homepage setup 
  2. Get email setup for distribution 
  3. Create Weekly Content
    1. Pick topic
    2. create outline
    3. blog post
    4. podcast
    5. short video
  4. Distribute 
    1. Create list
    2. schedule monthly virtual meetings 
    3. schedule quarterly in-person events 

Metrics 

track number of subscribers  and opens. That is success. 

Maybe EG tracks the metrics for the featured page that week.

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