The very first action with any journey is to determine where you are and where you want to go. Below are the steps (in order) that need to be taken.
It’s also prudent to stop every once in a while and ensure that your compass is still poting north (and recalibrate if necessary).
Due Diligence
- All About You
- Life Plan
- Brewster’s Millions
- Bucket List
- 5-Year Plan
- DRIP Matrix
- Eisenhower Matrix
- $ / hour – give away everything that is 25% of that
- Lead vs. Lag – do this after you make business goals
Do page 64 of “Buy Back Your Time.” Find my time assassin.
Calibrate
- Chess Timer
- Calendar Tracker
- 12-Month Business Plan (from the Core)
- Account Pyramid
- Chunk Down
- Perfect Week
- Reverse Chunk Down
- Business Journal
- Greatness Tracker (Basic)
- Lead Tracker
- Database – Lists & Categories
- 1-Page Plan
- Theme Day Calls
- Core Score Test / Wheel of Life
- Scripts for CCRs
- Full GTX
- Weekly Video Emails
- Cheesy Gifts
- Pay Log
- Personal Budget
- P&L
How to Build Business
- Realtors
- Builders
- Loan Officer Recruits
Cheesy Gifts
Send cheesy gifts to everyone. The more people we market to, the better. Cheesy gifts cost $7 per mail (average) x 12 = $84 per year. Average revenue is $4,000 per loan. The breakeven is 3.5 years; meaning, so long as we close one loan every 3.5 years, we’re making money.
The only reason why we should limit
Realtors
- Open house – let’s discuss how to do a good one
- Door knock
- Paid leads
- Farming
- FSBO
- Social Media – let’s do it right
- Community Events (festivals)
- Charity / Volunteer
- Organizations (mom group, church, archery club, etc.)
- Local Businesses Owners