Champions Are Built on the Other Side of “I Don’t Feel Like It”
We’ve all had those moments—when the alarm goes off, the to-do list is staring us in the face, and every fiber of our being is saying, “Not today.” That’s exactly where champions are made.
This past week, my friend Kevin Broughton dropped a simple yet powerful truth: “Champions are built on the other side of ‘I don’t feel like it.’” And let me tell you—it hit hard.
Discipline is Doing It Anyway
The night before, I stayed up late watching the Bills vs. Chiefs game. My wife, the true football fan in the house, calls every big matchup “the Super Bowl.” We stayed up past our usual bedtime, and the next morning, I did not feel like making my calls.
But here’s the thing about discipline—it’s doing the things you know you need to do, even when you don’t feel like doing them.
At 8:30 AM, I showed up anyway. I got on my Call Stars session, picked up the phone, and did the work.
And it wasn’t just about my personal discipline. Knowing that other people were showing up at 8:30 made it easier to do the same. Accountability matters.
No champion gets there alone. Even in individual sports, there’s always a team, a coach, a support system pushing them to be their best.
The Hard Things Are Usually the Right Things
Think about it.
- I don’t want to study—I’d rather go out. But studying is the right thing.
- I don’t want to eat healthy—I’d rather have cake. But eating right is the right thing.
- I don’t want to work out—I’d rather sleep in. But exercise is the right thing.
There’s hardly an example in life where choosing the easy path leads to the best outcome.
Success—whether in business, fitness, relationships, or personal growth—is built in the moments where you push past resistance.
The Key to Long-Term Success
Winning in business (or life) isn’t about one big effort. It’s about small, consistent actions repeated over time.
💡 The extra sales calls when you don’t feel like dialing.
💡 The follow-up emails when you’d rather shut your laptop.
💡 The workouts when you’re tired.
💡 The healthy meals when fast food is tempting.
Those little moments compound. And eventually, they separate the ones who talk about success from the ones who achieve it.
Final Thought: Show Up, Even When You Don’t Feel Like It
It’s easy to show up when things are fun, exciting, and effortless.
But champions are built in the moments when they push through the resistance.
So next time you catch yourself saying, “I don’t feel like it,” remember—that’s exactly when it matters most.
Because champions aren’t made in the easy moments.
They’re built on the other side of “I don’t feel like it.”
What’s one thing you know you need to do—but don’t feel like doing today? Drop it in the comments and let’s commit to pushing through together.
And as always—keep chasing excellence.