Blog Creation and Distribution Strategic Plan
Goals
- To define our audience for blog content
- To create a strategic approach to creating and distributing blog content
- To create and implement a schedule of drafting and launching blog content
Mission/Purpose
- Blog content is to inform individuals on a variety of topics such as market updates, helpful tips, realtor resources, business boosters, and more.
Strategy
- End goal
- 1 Market Update blog a week
- 2 topic specific blogs a month
- Clients
- Realtors
- LO’s
- Business boosters/strategies
- Tips
- Total goal = 6 blogs a month
- Elevation strategy:
- January 1st – Begin uploading Market Update blog bi-weekly
- February 1st – Add 1 topic blog a month
- March 1st – Upload Market Update blog weekly now
- April 1st – Add another topic blog a month
- Where is blog content distributed?
- Market Updates – MM.com only
- Rotating topics – MM.com and email send out
Goal is 1 a week –
- Promote on socials, email, mail, text, Facebook ad
- Team can have sign up for blog in our signature
- Put on PQ letters to check out recent blog
- Weekly email – post on following Monday
- Friday weekend warrior text can tell people to check out blog post
- Post on Tuesday, post Wednesdays to promote, promote at L&L,
- A new page – talking about something in depth
- Highlight it in weekly video
On Thursdays we are promoting our article page on MM.com
Tuesday – blog post
Wednesday – promote social media
Thursday – highlight in weekly video
Friday – weekend warrior text
Mail – promote blog on anything we send out
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Relevant in moment – blog post
Evergreen – page within depth info
Blog Ideas:
- Bob Brooks Radio Show
- Blog = post that is current
- Page = evergreen page
Blogs must include “The views expressed on this page are personal and do not reflect Homebridge Financial Services.”
“The views expressed on this page are personal and do not reflect Homebridge Financial Services.” |