Facebook Ad Ideas

    Ideas: 

    • Rent vs. Own 
    • USDA homes 
    • Buydowns  
    • Payment calculator  
    • Refi 
    • Pre-approval 

    Options: 

    1. Give get – email & payment calculator  
    1. Brand awareness – generic & link to MM.com 
    1. Funnel – pre-approval & follow up email with information, call from MP? 

    Facebook Ad Ideas 

    • Dream home with a dream rate.  
    • Find your dream home with a payment you can afford.  
    • Find the perfect home within your budget. 
    • Why rent when you can buy for the same amount? 
    • Why to buy versus rent in 2023 
    • 5 reasons to buy a new home in 2023.  
    • Ready to find the perfect home with payments you can afford? We’re here to help!  
    • Find a new home you love with payments you can afford. Learn more about monthly payments 
    • Don’t get a home loan. Meet with our loan officer and we’ll do it for you.  
    • Don’t buy a house. Meet with our loan officer  
    • The perfect home is out there. We help you afford it with payments you can afford.  
    • The perfect home is out there. We help you buy it with payments  
    • Monthly payments at the same price of  
    • Average loan takes ___ days, we’ll do it in ___ 
    • Don’t buy a home until you’ve done these three things.  
    • Download this homebuyer guide….. 
    • There are three things you need to buy a home in 2023. Download our homebuyer guide to see what they are.  
    • There are 47 steps to buying a new home. We made it easy for you in a home buying guide.  
    • Looking to buy a new home fast? Get a home loan faster than it takes your couch to arrive.  
    • Buying and selling homes is frustrating. That’s why we get our clients preapproved quickly so they can move quickly when they need to. Here’s what you need to do. 1. Give us a call 2. Give us a few basic numbers 3. Get your prequal letter ASAP 

    Essential Brand Information  

    • What makes your brand and product unique? 
    •  
    • What do you want to feature in this ad? 
    •  

    Campaign Objectives 

    • What do you want to accomplish with this ad? 
    • Convince audience they can afford to buy a house right now  
    • Funnel stages: 
    •  

    Audience Information 

    • Who is your audience for this campaign? 
    •  
    • Site or app retargeting 
    •  
    • Demographic targeting 
    •  
    • Behavior or interest targeting 
    •  
    • Custom audience targeting 

    Budget 

    • Budget per month 
    • Ad spend for this campaign  
    •  
    • Length of campaign 

    Creative Information 

    • What story are you telling? 
    • Visual content elements 
    Business Objective  Social Media Goal Metric(s) 
    Grow the brand Awareness Followers, shares 
    Turn customers into advocates Engagement Comments, likes, mentions 
    Drive leads and sales Conversions Website clicks, email sign-ups 
    Improve customer retention Consumer  Testimonials, social media sentiment 
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