• Marketing for them
    Ads
    Flyers
    Builder specific blog posts 
    Social media assistance 
    Custom financing incentive flyers  
    Offer drone footage
    Offer photography for their models  
    Offer sales team headshots
    Build out “customized” incentive packages  
    Print and ship MM intro packet to builders
    Forward commitment social post  
    Forward commitment paid ads (Google AND Facebook) 
    Import emails SB found into FB to target  

    Events
    Events and webinars 
    Personalized trainings for forwards 
    Forward commitment event/seminar 
    Host happy hours with our team
    Builder Event Ideas: 
    Personalized text and emails that feel more causal  Inviting them to dinner 
    Offer webinars and/or seminars 
    Irving convention center 
    Have sponsor

    PJ Marketing
    Lead gen
    Loan product emails 
    Personalized text and emails that feel more causal  

    Mark
    Mark visits
    Lunches
    Handwritten notes from Mark and team members  
    Wednesday open-line call invitations 
    Other Marketing
    Bi-weekly gifts

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