Monday is all about making calls. Whether it’s prospecting, networking, or just reaching out, the goal is to start the week strong by building relationships.
Why Call on Mondays?
🔹 Sets the tone for the week—start strong, stay consistent.
🔹 Realtors are coming off weekend showings and are in business mode.
🔹 Establishes new connections that can lead to long-term partnerships.
Yes, cold calling can be tough. Nobody wakes up excited to make these calls, but it’s a necessary part of growing a business.
✅ Call reluctance is normal—but the difference between good and great is pushing through it.
Who to Call on Mondays?
1. Realtors You Don’t Know Well
Target top-producing agents in your area whom you haven’t built a strong relationship with yet.
📌 Example Script:
“Hey [Name], I just wanted to introduce myself. My name is Mortgage Mark, and I’ve been in the mortgage business for over 20 years. I know you’re a top producer in the area, and I don’t need anything from you today—I just wanted to introduce myself, send over my contact info, and make sure you know who I am. If we ever end up on the other side of a transaction, I want you to know I’m local, experienced, and easy to work with. Would it be okay if I sent you my contact card?”
🔹 Key Tips:
✔️ Keep it short and casual.
✔️ Don’t give them a chance to say no.
✔️ Confirm their email, then follow up immediately.
2. Follow Up with a Video Text
After your call, send a quick video message to reinforce the introduction.
📌 Example Video Text:
“Hey [Name], it’s Mortgage Mark. Just wanted to put a face to the name and thank you for taking my call. Looking forward to connecting down the road!”
🎯 Why this works:
✔️ It makes you more memorable.
✔️ It builds familiarity and trust.
✔️ It’s more personal than a standard text or email.
3. Send a Handwritten Note or vCard
A handwritten note or digital contact card ensures they remember your name.
📌 Example Text/Email:
“Hey [Name], great chatting today! Just wanted to send over my contact info. Save me as ‘Mortgage Mark’ so I pop up when you need a lender. Looking forward to working together!”
Key Takeaways: Execution Over Perfection
📌 Just make the calls. It’s not about having the perfect script—it’s about getting on their radar.
📌 Follow up consistently. Once you introduce yourself, stay in touch and build the relationship.
📌 Be memorable. A simple video text or handwritten note can set you apart.
Now, go make those calls! 🚀