from “$100M Offers” book, page 49
Raise your prices.
Charge the most money & provide the most value. Warren Buffet said: “Price is what you pay, value is what you get.”
“Charge as high a price as you can say out loud without cracking a smile.” – Dan Kennedy
I know someone that paid $140k for a mattress.
Profit is oxygen.
Value is perception. Ex: blind taste test of three wines… but all three wines were the same. The “highest priced” wine scored the best.
Decrease price and this happens:
- You decrease the client’s emotional investment because it didn’t cost them much.
- You decrease the perceived value of your service (it can’t be good at this price),
- You decrease client’s results because they do not value you and are not invested,
- You attract the worst clients who are never satisfied until the service is free.
- Destroy any margin to actually provide an exceptional experience (because you can’t hire the best people, get the best tools, pamper your clients, invest in growth, scale, etc.)