DRIP Matrix: Where To Spend Your Time

Fantastic book: Buy Back Your Time by Dan Martell

Quotes

80% done by someone else is 100% awesome!

10-80-10 Method: the Andy Warhol Method – You do the first 10% (ideation), someone does 80% (execution), and you finalize the last 10% (integration)

Employee: trade time for money = Income

Entrepreneur: trade money for time = Leverage

Empire: trade money for money = Freedom

DRIP Matrix

Below are how I ranked my activities

Energy (on the x-axis)

1 = Don’t like it, can live without it

2 = Don’t like it

3 = Neutral, can depend*

4 = Like doing it, I’m good at it

5 = Love it

Money

1 = Doesn’t make money

2 = Indirectly makes money

3 = Makes some money

4 = Makes good money. ($100k+)

5 = Makes great money ($500k+)

My Activities

  • Admin (Emails, Calendar, Corp Meetings, etc.) = 1,1
  • Business Planning (Traction) = 4,2
  • Coaching: as Student = 4,4
  • Coaching: as Teacher = 4,2
  • Finances (Commissions, P&L, Taxes) = 3,1
  • Empire Building (Investments, LLCs, Passive, etc.) = 5,5
  • Gold Time (i.e. prospecting, lead gen, lead converting) = 1,5
  • Green Time (i.e. maintaining existing relationships) = 3,5
  • Personal Time = 5,1
  • Red Time (Loan Stuff, Fire Drills, Wasted Time, etc.)
  • Marketing: Content Creation = 4,3
  • Marketing: Planning = 5,2
  • Recruiting = 2,5
  • Team (Daily Meeting, Marketing, Culture Club, Miscellaneous) = 5,2

Additional Thoughts:

What’s the time commitment: (30% weight)

  • 1 point = 1 hour per week
  • 2 points = when it’s 1-3 hours per week
  • 3 points = for 3+ hours per week
  • How much do I enjoy it: (20% weight)
  • 1 point = I enjoy it (otherwise I wouldn’t do it)
  • 2 points = I’ll stay up late to do it (or get up early if I’m not a night owl)
  • 3 points = I’ll get up early on the weekend and can’t stop thinking about it

How much money does it make me? (50% weight)

  • 1 point = at least $250k
  • 2 points = between $250k and $500k
  • 3 points = more than $500k

What am I doing?

  • Loan Officer is: Like = 1 (.2 with 20% weight, Time = 3 points (so .9 with 30% weight), Money = 3 (so 1.5). The total is 2.6 on the weighted scale.
  • Branch Manager:
  • Lake
  • Systematic
  • City Lots
  • 190 acres
  • Knight
  • LOS software
  • Insurance
  • Chasing Excellence
  • AMT Media
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