Marketing: Addendum to One Page Plan

Other Marketing

  • Milestone emails
  • Email Campaigns (Intro to the team, Lead to PQ, PQ to PA, PA to Contract, Happy Birthday)
  • Text messaging system
  • Realtor flyers
  • Homebot

Marketing Setup Phases

Phase 1

Phase 2

Phase 3

  1. Database
    1. Gather all contacts from every platform (CRM, phone contacts, Outlook contacts, etc)
    1. Categorize contacts as much as possible (type, rank, subscriptions, referral source)
  2. Website
    1. Define what you want in a website
    1. Find a website to use & purchase
  3. Website Content
    1. Make a Home page with logo, name, what you offer, information, call to action
    1. Make an About page with quick bio and team members (if applicable)
    1. Make a Blog Posts page where it can house blog posts
  4. Social Media
    1. Create/ log into accounts
    1. Update all accounts to business
    1. Post 2 times on each platform daily
  5. Email Marketing
    1. Find an email marketing platform to use (CRM if possible)
    1. Import your contacts to platform
    1. Create list of email marketing topics I.e. weekly updates, quarterly newsletter, etc.
    1. Gather list of contacts to receive each email topic
    1. Create template emails for each topic
    1. Record videos and send out in emails
  6. Drip Campaigns
    1. Make a list of drip campaigns needed
    1. Create drip campaign emails & setup in CRM
    1. Put existing contacts on appropriate drip
    1. Automate adding future contacts to drips
  7. Events
    1. Decide an event to start doing
    1. Make an outline of event type, when, where, how often, who, how to promote, why
    1. Create a landing page on website for event
    1. Create a sign-up form and add to the landing page
  8. Birthday Program
    1. Decide who to send gifts to, when to send, what gift to send, who will send the gift
    1. Create automation or report to know when to send gift
    1. Send gifts when birthdays come up
  9. Facebook Ads
    1. Define your target audience, location, budget, term, call to action
    1. Setup FB ads and run for allotted time

Marketing Tools & Platforms

Social Media Accounts

  • Instagram
  • Facebook
  • Tik Tok
  • Twitter
  • LinkedIn
  • YouTube

Marketing Tools

  • Canva
  • Sprout Social
  • Calendly
  • SlyDial
  • SMS Magic
  • Event Brite

Other Tools

  • Zapier
  • Popl
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