RC to input her GTX here and the team needs to review what’s below.

Weekly

1.      1 mortgage blog per week: purpose is to attract clients.

1.      These are the building blocks of the give/get, radio, social posts, etc.

2.      Example: 203k, Purchasing Power, 10% jumbo: create flier, do social post, video and blog, promote on radio, update next quarter and post to different social, repeat. (5 hours)

1.      Schedule all social media for the week. FB, LinkedIn, Twitter, Instagram, Facebook – 3 MM posts with one shared on MP’s personal. (MP will do two on personal

Social Posts

3.      3 LinkedIn webcam videos: easy quick answers to questions asked by clients that week (30 min from MP, 30 min for posting)

4.      3 personal FB posts: need to have a plan for posts, otherwise I won’t do it.

5.      3 business FB posts: JT is already doing company posts via Hearsay, obviously can promote blogs written.

6.      100 FB comments: SB is commenting on FB but we need more purposeful plan. Want at least one comment per week to the Top 50 Lists.

7.      Google My Business – 1 post per week (take from blog), 1 picture per week. (30 min)

Videos

Database Newsletter

Send to everyone: clients, business partners, LOs, etc.

Video Interview with professional

Monthly

1.      1 monthly lunch & learn event: create, promote, host, FU. Convert to webinar as give/get.

2.      Monthly Client email/video – 90 seconds that gives “best of” of that we did for business contacts that is applicable to clients (ex: cool app, housing market update, fed influence, business partner highlight (like estate planning, getting a will, etc.)

3.      Create plan for Bob Brooks Radio show: monthly radio interview that promotes other things we’re doing. Example: discuss most recent blog and promote a give/get.

4.      Review Account Pyramid and Top 50 and VIP marketing: birthdays, X in a Box

5. Campaigns

1.      Seller Campaign: can use Brandon Shearin’s list, used to target new listings (for their mortgages) as well as the Realtors that are listing those homes

2.      Whale Campaign: Realtors and Builders

3.      Selling Solutions Implementation: list reports, open house tablets, LCP

4.      Builder Campaign: see ideas.

5.      X in a Box: monthly mailings to Realtors, Builders, LO’s. Maintain accurate list. Includes Xmas cards. Send books, gifts, etc at $15 per. 

1.      HubSpot: Get / Gives, want 4:1 ratio for success, need/want a bunch of business from them.

2.      Full retargeting system for all these. Will eventually have Realtor pay for the ads.

3.      Update MM.com – finish all pages (SEO, readability, non-copyright pics, videos, promoted)

1.      Once MM.com is completed, update three old blogs per week for SEO reasons.

4.      Automated Emails during process